The art of fashion photography has been thriving for decades, and it continues to inspire and influence people all around the world. From the timeless and classic works of Richard Avedon to the modern and innovative shots of Peter Lindbergh, the fashion industry has been enriched by many talented photographers.

History of Fashion Photography

Fashion photography has a long and rich history that dates back to the late 19th century. At that time, photography was still a relatively new technology, and the concept of using it to capture fashion was a novel idea. Early forms of fashion photography were used primarily for catalogues and advertising, and the earliest known fashion photograph was taken by Adolphe Braun in 1856. The photograph featured a model wearing a crinoline dress, and it was intended to showcase the latest fashion styles. Then, in the early 20th century, fashion photography began to evolve as a distinct genre. Photographers like Edward Steichen and Baron Adolf de Meyer began to experiment with lighting, composition, and posing, creating images that were more artistic and expressive than earlier fashion photographs. In the 1930s and 1940s, fashion photography became more prominent in magazines like Harper's Bazaar and Vogue. Photographers like Richard Avedon, Irving Penn, and Cecil Beaton became famous for their innovative and striking fashion images, which often featured models in dramatic poses and styled with avant-garde accessories.

In the 1960s and 1970s, the fashion industry saw a new wave of photographers who were more interested in capturing the spirit of the times than following traditional rules of composition and lighting. Photographers like David Bailey, Terry Donovan, and Helmut Newton helped to redefine fashion photography and create a new aesthetic that was more raw, edgy, and rebellious. Already in the 1980s and 1990s, fashion photography became more commercialised and focused on creating images that would sell products. This led to the rise of supermodels like Cindy Crawford, Naomi Campbell, and Kate Moss, who became the faces of major fashion brands and graced the pages of magazines around the world.

And finally in the 2000s and beyond, fashion photography has continued to evolve, with photographers like Annie Leibovitz, Mario Testino, and Steven Meisel creating iconic images that have become part of the cultural lexicon. Today, fashion photography is more diverse and inclusive than ever before, with photographers from around the world capturing a wide range of styles, cultures, and identities.

Our Favourite Photographers

One of the most striking names in fashion photography is Sara Moon. Her photographs are dreamlike and ethereal, characterised by their soft focus and muted colors. Moon's style is instantly recognisable, and her images have been commissioned by major luxury brands.

Another notable photographer is Deborah Turbeville, who is famous for her moody and evocative images. Her photographs often feature dark, atmospheric backgrounds and models with theatrical poses. Turbeville's work is a perfect example of how fashion photography can be an art form in its own right.

Paolo Roversi is another highly acclaimed fashion photographer, well known for his romantic and poetic images. He has worked with some of the biggest names in the fashion industry, including Vogue, Dior, and Comme des Garçons. Roversi's work has inspired many aspiring photographers, and his influence can be seen in the works of many contemporary artists.

Richard Avedon is often regarded as one of the greatest American photographers of all time. He is best known for his minimalist and stark style, and his ability to capture the essence of his subjects in a single shot. Avedon's fashion photography is famous for its sharpness, simplicity, and elegance.

Avedon's career began in the 1940s, and he quickly became a sought-after photographer for magazines like Harper's Bazaar and Vogue. He revolutionised the industry with his stark black-and-white portraits of celebrities and models, often featuring them against simple white backgrounds. His works captured the essence of his subjects with a rare intimacy, and his portraits were frequently exhibited in galleries and museums around the world.

Lilian Bassman was a prominent American fashion photographer known for her unique and innovative style. Bassman began her photography career in the 1940s and quickly made a name for herself with her distinctive black-and-white images. Her work was characterized by its dramatic lighting, abstract compositions, and soft focus, creating a dreamlike and otherworldly atmosphere. Bassman's images often featured elongated silhouettes, blurred edges, and a sense of mystery and sensuality. Her work was highly influential, and she worked with major fashion magazines like Harper's Bazaar and Vogue throughout her long and illustrious career. Even in her nineties, Bassman continued to produce stunning images that captivated audiences around the world. Today, she is regarded as one of the most important fashion photographers of the 20th century.

Finally, Peter Lindbergh is a modern-day fashion photographer who is widely considered to be one of the most influential photographers of his generation. He is famous for his cinematic style, often featuring models in natural poses and minimal makeup. Lindbergh's work has been featured in numerous fashion magazines and campaigns, and he has worked with some of the biggest names in the industry. His images are characterised by their sense of raw emotion and authenticity, and they continue to inspire and influence photographers worldwide.